Brand Culture
Brand Culture
A Century of Journey: China Zhengchang - From Rural Workshop to Leading Industry's Rise
Liyang Dock Street, an old street that witnesses the changes of the times, carries the century-old story of Zhengchang Group. In 1918, a rice and oil processing workshop named "Zhenchang" appeared here. Although its founder was an ordinary villager, he harbored a simple aspiration to help the people and contribute to his hometown. Zhenchang Oil Workshop won the trust of villagers with high-quality rice and oil products, and often donated food to poor families, becoming a banner in the mouths of neighbors during turbulent times.
From a workshop to a globally renowned enterprise, Zhengchang not only records the struggle of a family but also witnesses the growth of China's grain and oil machinery and feed processing industry from nothing to something.
Dare to be the first: From workshop to mechanization reform
In the 1950s, Zhengchang was the first to respond to the new China’s call for "coordinated development of industry and agriculture," completing the public-private partnership and upgrading from a private workshop to a small mechanical processing factory. This transformation planted the seeds of modernization for Zhengchang's future.
Entering the 1970s, the demand for grain and feed processing technology surged, and Zhengchang keenly sensed this market trend. The company began to introduce advanced equipment from home and abroad, developing grain and oil machinery, and for the first time brought fully automated processing equipment into the Liyang market. From simple manual oil presses to large-scale production equipment, Zhengchang's technological progress allowed the public to enjoy high-quality grain and oil products at lower costs.
In the 1980s, with the wind of reform and opening up sweeping across China, Zhengchang officially established a grain and oil machinery factory and began to venture into the feed machinery field. Through a strategy of parallel technology introduction and independent research and development, Zhengchang quickly established a foothold in the domestic market and began exploring internationalization.
Expanding internationally: Let "Made in China" go global
The 1990s was a golden period of rapid development for Zhengchang Group. At that time, China was welcoming the wave of globalization, and domestic enterprises were exploring how to promote "Made in China" internationally. Zhengchang seized the opportunity, and through cooperation with overseas enterprises, opened the chapter of global business.
In 1993, Zhengchang officially changed its name to "Zhengchang Group," marking a key step for the enterprise from traditional grain and oil processing to an international group. Since then, Zhengchang not only became a leader in domestic grain and oil machinery manufacturing but also began providing feed processing equipment and complete plant engineering services for international clients. From Southeast Asia to Africa, from Latin America to Europe, Zhengchang's equipment gradually landed in multiple markets worldwide.
In the early 2000s, Zhengchang further accelerated its internationalization, establishing long-term cooperative relationships with multiple countries and regions. Especially after the Belt and Road Initiative was proposed, Zhengchang established a good reputation for "Zhengchang manufacturing" overseas by exporting advanced technology and equipment. Today, Zhengchang's products have been sold to many countries and regions around the world, contributing "Chinese wisdom" to local grain and oil processing and food safety.
Leading innovation: Intelligent technology reshaping the industry
In recent years, Zhengchang has invested heavily in the research and development of intelligent grain storage and processing equipment, developing a multifunctional intelligent grain storage system. This system integrates functions such as grain condition monitoring, grain cooling, and intelligent ventilation, significantly improving grain storage efficiency and reducing grain loss, providing strong technical support for global food security.
Zhengchang's innovation is not limited to grain machinery. In the feed processing field, the intelligent formula system developed by the company has achieved fully automated feed production, ensuring a green, low-consumption, and efficient full-chain process from raw materials to finished products. At the same time, Zhengchang has also introduced internationally advanced technology in the vegetable oil processing field, providing consumers with healthier and safer food choices.
Committed to "feeding back" to the hometown
Although Zhengchang has achieved remarkable results in the international market, it has never forgotten its roots. Chairman Hao Bo has repeatedly mentioned: "Zhengchang came out of Liyang, and it must give back to its hometown." In recent years, Zhengchang Group has continued to invest in hometown projects, providing local residents with more convenient grain and oil processing services. Many Liyang residents still habitually send their rapeseeds to Zhengchang Oil Factory for processing and storage, taking what they need, which is a continuation of a century of trust.
At the same time, Zhengchang actively participates in public welfare in its hometown. From sponsoring poor students to supporting the modernization of agriculture in Liyang, Zhengchang has always practiced the responsibility and commitment of a century-old enterprise through action.
Future vision: Carrying the aspirations of a century, creating a prosperous enterprise for a thousand years
Through a century of wind and rain, Zhengchang has walked a path of transformation from a local workshop to an international group. In the new era, Zhengchang is committed to promoting global solutions for food security and health with a development direction of "green, intelligent, and low-carbon."
Zhengchang's future is not only a continuation of its century-old history but also a commitment to the future of the global food industry. With a century of righteousness, a prosperous future, Zhengchang is starting the next glorious journey with a brand new posture.
