Party Building Brand
Party Building Brand
Step into Zhengchang, where the aroma of oil mingles in the air.
Release time:
2026-06-03
In early summer, Liyang is graced with verdant distant mountains and lush, vibrant grasses. In the fields, the canola blossoms have shed their golden hues of spring, leaving behind a serene expanse of rich brown. Nestled in the heart of Jiangnan, Liyang’s picturesque landscape—“three mountains, one body of water, and six parts farmland”—nurtures an abundance of bountiful produce and has allowed the mellow, fragrant essence derived from rapeseed to endure for centuries.
1918 In that year, a small oil mill named “Zhenchang” took root on Liyang’s Pier Street, earning a reputation as a beloved local producer thanks to its animal-powered grinding, hand‑crafted oil pressing, and use of only the finest ingredients. Over the course of a century, the streetscape of Pier Street has undergone several transformations, and the original Zhenchang mill has evolved into the “Zhengchang Oil Factory,” which now boasts a sprawling canola‑planting base spanning thousands of mu along the shores of Tianmu Lake.
In early summer, Zhengchang is especially busy.
As the first light of dawn breaks, trucks laden with rapeseed begin rolling one after another from the various flower‑field bases toward Zhengchang. Inside Zhengchang’s warehouses, dark, lustrous rapeseeds pile high, while the air is filled with a rich, earthy aroma of grass and wood. After passing through multiple stages—dusting, screening, steaming, and roasting—the oil’s natural fragrance is awakened. Drawing on time‑honored craftsmanship and blending it with modern production lines, each grain of rapeseed yields a golden, translucent oil under mechanical pressing. The deep, lingering scent of oil spreads freely throughout the factory grounds, spilling through open doors and drifting into kitchens across the neighborhood. This pure, soulful aroma, born of the land and true to artisanal devotion, has long been… 1918 Since that year, it has remained consistent and enduring.
The rich, fragrant aroma is the first impression people have of Zhengchang rapeseed oil, and behind this mellow fragrance, Zhengchang’s pursuit of edible‑oil quality and nutritional value continues to expand. The vitamins contained in rapeseed oil… E , with antioxidant properties, this earth‑derived oil gains added value by aligning with a healthy lifestyle. Zhengchang Oils has partnered with Wuhan Polytechnic University to conduct research on nutritional optimization of edible oils, employing scientific formulation techniques. Omega-6 and Omega-3 Fatty acid ratio, and supplement α - Alpha-linolenic acid—our R&D focuses on developing blended edible oils with a balanced fatty acid profile, offering a more scientifically sound lipid choice to support overall health and meet the nutritional needs of the brain.
Inside the Zhengchang Oil Factory, some people bend over to carry rapeseed, while others hold receipts, cross‑checking details of their oil‑for‑seed exchanges. Both inside and outside the workshop, crowds move with hurried steps, each bearing a distinct air yet sharing a common hope: to purchase authentic Zhengchang rapeseed oil and bring home not only peace of mind but also the rich, comforting aroma of freshly pressed oil.
In early summer, the breeze is crisp and the scent of oil gently wafts through the air. Step into Zhengchang, and you’ll not only catch a rich, mellow aroma of rapeseed, but also savor the enduring flavor of a century-old oil mill—rooted in this land, safeguarding the everyday meals of the people.
In early summer, Liyang is graced with verdant distant mountains and lush, vibrant grasses. In the fields, the canola blossoms have shed their golden hues of spring, leaving behind a serene expanse of rich brown. Nestled in the heart of Jiangnan, Liyang’s picturesque landscape—“three mountains, one body of water, and six parts farmland”—nurtures an abundance of bountiful produce and has allowed the mellow, fragrant essence derived from rapeseed to endure for centuries.
1918 In that year, a small oil mill named “Zhenchang” took root on Liyang’s Pier Street, earning a reputation as a beloved local producer thanks to its animal-powered grinding, hand‑crafted oil pressing, and use of only the finest ingredients. Over the course of a century, the streetscape of Pier Street has undergone several transformations, and the original Zhenchang mill has evolved into the “Zhengchang Oil Factory,” which now boasts a sprawling canola‑planting base spanning thousands of mu along the shores of Tianmu Lake.
In early summer, Zhengchang is especially busy.
As the first light of dawn breaks, trucks laden with rapeseed begin rolling one after another from the various flower‑field bases toward Zhengchang. Inside Zhengchang’s warehouses, dark, lustrous rapeseeds pile high, while the air is filled with a rich, earthy aroma of grass and wood. After passing through multiple stages—dusting, screening, steaming, and roasting—the oil’s natural fragrance is awakened. Drawing on time‑honored craftsmanship and blending it with modern production lines, each grain of rapeseed yields a golden, translucent oil under mechanical pressing. The deep, lingering scent of oil spreads freely throughout the factory grounds, spilling through open doors and drifting into kitchens across the neighborhood. This pure, soulful aroma, born of the land and true to artisanal devotion, has long been… 1918 Since that year, it has remained consistent and enduring.
The rich, fragrant aroma is the first impression people have of Zhengchang rapeseed oil, and behind this mellow fragrance, Zhengchang’s pursuit of edible‑oil quality and nutritional value continues to expand. The vitamins contained in rapeseed oil… E , with antioxidant properties, this earth‑derived oil adds an extra layer of value, aligning it with a healthier lifestyle.
Inside the Zhengchang Oil Factory, some people bend over to carry rapeseed, while others hold receipts, cross‑checking details of their oil‑for‑seed exchanges. Both inside and outside the workshop, crowds move with hurried steps, each bearing a distinct air yet sharing a common hope: to purchase authentic Zhengchang rapeseed oil and bring home not only peace of mind but also the rich, comforting aroma of freshly pressed oil.
In early summer, the breeze is crisp and the scent of oil gently wafts through the air. Step into Zhengchang, and you’ll not only catch a rich, mellow aroma of rapeseed, but also savor the enduring flavor of a century-old oil mill—rooted in this land, safeguarding the everyday meals of the people.
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